Colors enters a new programming genre with Japanese animation

Bets big on Sunday 10 am slot with is animated show 'Suraj – The Rising Star'. The show goes on air from December 23

BestMediaInfo Bureau | Mumbai | December 3, 2012

Known for its bold programming experiments, Colors is yet again entering a new genre of programming with Japanese animation show. And this time, the experiment is not only limited to the programming but the channel has decided to explore Sunday 10 am slot for its new offering. Premiering on December 23, 2012, the Japanese animation show titled 'Suraj – The Rising Star' promises to bring to light all the elements of family, action, fantasy and emotions that will appeal to family audiences and cater to adults as well as kids.

Many years after the success of Ramayan and Mahabharat on Doordarshan, Star Plus attempted the Sunday morning band with Satyamev Jayate followed by Zee TV's Ramayan. Both the channels opted 11 am band; however, Colors has decided to go a bit early at 10 am.

'Suraj – The Rising Star' is a cricket remake of the Japanese baseball anime hit Kyojin no Hoshi (Star of the Giants). Obviously, the selection of the games depends upon the popular sport in the respective countries.

The show is a story of a 16 year old boy, Suraj, who sets on a journey to be trained as a young cricketer. The show focuses on the hardships and challenges he faces towards attaining this goal. Adapted for the Indian audiences, 'Suraj – The Rising Star', craftily integrates Indian culture and Japanese animation highlighting common characteristics like the importance of family ties, friends and a 'never say die' attitude.

Info@BestMediaInfo.com

Info@BestMediaInfo.com