The organisation will be using a combination of earned, owned and paid media to increase brand relevance and stature
BestMediaInfo Bureau | Mumbai | December 28, 2012
Care India has awarded its digital media duties to Isobar India. The agency has been appointed as Care India’s digital partner following a pitch around two months ago. Care India has been working in India for over 60 years ensuring gender equality, women’s empowerment and fighting poverty and social exclusion among women and girls from poor and marginalised communities.
Confirming the partnership, Alka Pathak, Advisor- Advocacy and External Relations, Care India, said, “New media is going to play a key role in building the Care India brand, increase supporter base and deepening engagement. We would be using a combination of earned, owned and paid media to increase brand relevance and stature. We chose to go ahead with Isobar because of the passion and zeal they showed towards our cause during the evaluation stage.”
Shamsuddin Jasani, MD, Isobar India, said, “We’re excited to work with Care India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. The strategy that we presented included novel use of digital media, which helped us win the account.”
Isobar is a global communications agency with digital at its heart, creating solutions for brands that are idea-led, technologically advanced, and media enabled. It is part of the Aegis Media India group.