The segment will air on BIG Memsaab every day between 11am to 2pm beginning December 24, 2012
BestMediaInfo Bureau | Delhi | December 11, 2012
92.7 BIG FM has brought Bollywood actress Karisma Kapoor on board as an RJ for its women-centric radio show BIG Memsaab. Through a specially created segment, aptly named BIG on Style, Karisma Kapoor will play the role of a Personal Grooming and Beauty Expert who will share her fashion and style knowledge by imparting interesting beauty and style tips which the listeners can adopt with ease. As a special gift this XâMas, to its listeners, BIG RJ Karisma Kapoorâs special BIG on Style segment will air on BIG Memsaab every day between 11am to 2pm across 31 stations of 92.7 BIG FM beginning 24th December, 2012.
Targeted at a regular Indian woman, who aspires to be at par with the beauty and fashion world and who mirrors some of the latest trends with no real style consultant this show promises to offer what they have never experienced before. Through BIG on Style on BIG Memsaab, BIG RJ Karisma Kapoor will address not only listenersâ queries, but also shed light on some helpful yet easy tips pertaining to dressing up, make-up, haircare, skincare, styling secrets, dos and donâts and much more, all of which can be easily personalized.
Speaking about her association, Karisma Kapoor said, âHaving worked in movies and also television, I was extremely keen to try a new medium â hence I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 BIG FMâs afternoon show, BIG Memsaab. I will be hosting a segment called BIG on Style through which I will share some of my personal tips along with trends that I have observed and share them with my listeners. I am confident that my fans will continue to support me as I undertake this new journey and will enjoy the show even further.â
Commenting on the launch of the new segment, Manav Dhanda, Network Programming Head - 92.7 BIG FM said, âBeauty and Style are two topics which never grow old with women. We are extremely excited about presenting the ultimate Style Diva, Karisma Kapoor as an RJ to our listeners for the first-time-ever. Her valuable fashion knowledge, commendable personal style and ability to put everyone at ease without even having totry, makes her the perfect fit to host the BIG on Style segment on our womenâs radio show, BIG Memsaab. With the show reachingÂ audiences across 31 stations, our association with Karisma Kapoor, who is already a household name, will enhance our reach and enable us to keep our listeners engaged.â