Airtel DTH to premier Kamal Haasan’s Vishwaroopam before its worldwide release
In yet another product innovation from Airtel Digital TV, customers on Airtel DTH will view the movie a day prior to its theatrical release
December 26, 2012:
Airtel digital TV, the DTH service from the leading telecom operator Bharti Airtel today announced the premier of Kamal Haasan’s forthcoming thriller titled Vishwaroopam in Tamil & Telugu and Vishwaroop in Hindi on its Pay Per View (PPV) platform. The initiative, the first of its kind in India will enable customers of Airtel DTH to view the movie 12 hours in advance before its theatrical release. The innovative offering will now provide customers an exceptional viewing experience of the movie on Airtel digital TV with an unmatched picture quality and sound on MPEG4 DVB-S2 technology in the privacy of their homes at their convenience.
Commenting on the initiative, Shashi Arora, CEO- DTH/ Media, Bharti Airtel said
"At Airtel, it is our constant endeavor to enrich the lives of our customers with offerings to enhance their TV viewing experience. We are proud to launch yet another industry first on Airtel DTH providing customers in the country an innovative opportunity to enjoy the movie before its theatrical release. I am certain that Kamal Haasan fans will make the maximum out of this initiative and enjoy the movie in the convenience of their homes along with family and friends. With our 7.5 million customers, I am absolutely certain that this will create an all new avenue for movie releases in India”
An ecstatic Kamal Haasan
said, "I'm proud to be associated with Airtel DTH in this pioneering venture, which takes the combination of entertainment and technology to even greater heights. I'm very happy with the thought that many more viewers will be able to enjoy Vishwaroop/Vishwaroopam in the comfort of their homes."
While the movie would release in theatres on January 11, 2013, it will be premiered on Airtel DTH’s Pay Per View (PPV) at 9:30pm on January 10, 2013 in Tamil, Telugu & Hindi. To book the movie, customers can simply SMS VISHWA from their Registered Telephone Number (RTN) to 54325 and an Airtel DTH customer care representative will call back to complete the advance booking.The Tamil movie can be booked for a charge of Rs 1,200/- and the Telugu & Hindi version for Rs 500/-. Pre-bookings of the Tamil version will be available until January 8, 2013 for a charge of Rs 1,000/-.