The font for Aaj Tak is designed to look strong, upright and with a little quirk of stubbornness
BestMediaInfo Bureau | Delhi | December 18, 2012
Aaj Tak the leading Hindi News Channel for 12 successive years has added another feather to its cap as the “Aaj Tak font” has been announced the winner of the “Visual Communication award” at the CII Design Excellence Award in New Delhi. The award was presented by Confederation of Indian Industry (CII), which has been associated with Design Summit for the past 11 years.
Font for Aaj Tak is designed to look strong, upright and with a little quirk of stubbornness (akkad in hindi) for a channel that is stubborn to keep reporting the way things are and not package them in a 'easy to digest' form. The letterforms were designed as 'open' forms keeping in mind the small screen size which many Indian households still have. The design for ticker version was complex as it had to be used in small moving size
The two-day event focuses on the importance of competitive design and artistic packaging of products in the changing industrial scenario of India. The award is an acknowledgement for new paradigms in design that serves the purpose of making Indian industries more competitive and innovative.
The CII Design Excellence award is the celebration of very best of Indian design over the past 24 months. It seeks to demonstrate the value of design to the Indian industry and will be a true acknowledgement of the prowess of Indian design, innovation and originality.
Commenting on the achievement, Ashish Bagga, Group CEO, India Today Group said, “Congratulation to our design team for such a commendable job. Design plays an important role in differentiating our brand with the competition & making it stand out. Innovation has been core to our all our design and this award will motivate us to further enhance our capabilities.”
The design award was presented to Aaj Tak on the first day of the summit in the overall category of visual communication.