ZengaTV brings in next evolution in mobile TV

Launches pioneering virtual HD mobile TV with social integration and ad tracking and monitoring

BestMediaInfo Bureau | Delhi | November 28, 2012

ZengaTV, with more than 22 million monthly unique users, has launched the next evolution in mobile TV experience. First available on Android, and a choice of 75 per cent of smartphone users globally, the app provides the much needed alternative to the second TV need of users.

Delivering an immersive user interface with social media integration, the latest ZengaTV viewer features dynamic categories with search optimised directory listings. Personalized playlist viewing helps users create their own channel lists of favourites. Advanced app design offers HD viewing and faster in-app browsing for live TV, movies and VOD sections along with pause and play for VOD and movies.

The app also supports many advertiser friendly features including support for Rich Media, Preroll videos, and ad wrapping technology that allow ads to be played at launch and closure of app. Robust data generation for extensive ad tracking and monitoring and compatibility with most ad networks are a bonus.

Shabir Momiin, MD and CTO, ZengaTV, said, “We believe that mobile TV is ready to graduate from occasional on the move TV snacking to being an enhanced second TV replacement, especially with widespread availability of affordable tablets. ZengaTV has invested close to 2,000 manhours of R&D effort in rolling out the new app. The app features multiple innovations to enable a mobile TV lifestyle that matches the infotainment needs of current generation across age groups.”

Abhishek Joshi, CEO, ZengaTV, added, “With this new app we have focussed on the needs of our two core constituencies, viewers and advertisers. Mobile advertising has been growing at exponential rate and video/mobile TV is one of the most compelling content options for advertisers. Being a free app, it was imperative that the experience for both, users and advertisers is superlative, and accordingly we have delivered. With this app our bouquet of 130 channels will become even more enticing for our 22 million unique viewers.”

ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. All that the user has to do is go to http://m.zengatv.com. Users can also expect the new upgraded ZengaTV App for IOS platform to be launched very soon.

Info@BestMediaInfo.com

Info@BestMediaInfo.com