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Zee Cafe all set for live telecast of Miss Universe 2012

The event will be telecast live in India on Dec. 20 at 6.30 am with repeat telecast at 9 pm. It will be simulcast on Zee Studio and Zee Trendz

BestMediaInfo Bureau | Delhi | November 22, 2012

English general entertainment channel Zee Café will showcase Miss Universe 2012 live as 88 gorgeous women battle it out in Las Vegas, USA. Miss Universe 2012, the 61st Miss Universe pageant, will be held on December 20, 2012 at the Planet Hollywood Resort & Casino in Las Vegas. Leila Lopes from Angola will crown her successor at the end of the event. Shilpa Singh, crowned Miss India Universe 2012, will represent India at the global pageant.

Zee Café will exclusively showcase the event live on December 20 at 6.30 AM and a repeat telecast at 9 PM on the same night. Miss Universe will additionally be simulcast on Zee Studio and Zee Trendz.

This year, apart from the Miss Universe 2012 award, the challenge events includes titles such as National Costume round, Sports, Swimsuit round, and Evening gown round.

Anurag Bedi, Business HeadNiche Channels, Zee Network, said, “After the immense response received last year, Zee Café is proud to be associated with Miss Universe this year as well. Apart from showcasing the latest and the best of English shows, Zee Café gets to you live and exclusive telecasts of the biggest world events. By recently airing The Emmy Awards, Miss World 2012 live, and now with Miss Universe 2012, we keep our promise of bringing the best of events that take place across the globe to the Indian audience. For Miss Universe 2011 we partnered with Orra jewellers and this year we have Amway as the presenting sponsor on board apart from Microsoft, Tata Nano, Hitachi, and as associate sponsors to celebrate this much awaited event.”

Naveen Anand, CMO, Amway India, commented, “We are very happy to be associated with a prestigious pageant of this stature. Artistry from Amway is among the world's top five, largest selling, premium skin care brands. Miss Universe pageant on Zee Café is a platform to celebrate both beauty and substance and we see a strong correlation with our brand.”

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