Srivastava joins here from Zenith Optimedia where he was Associate Vice President
BestMediaIfno Bureau | Delhi | November 1, 2012
Leading digital advertising and video monetization player Vdopia has appointed Shivam Srivastava, digital business veteran as Director Business Development - APAC operations. Prior to joining Vdopia, Srivastava held the position of Associate Vice President at leading agency, Zenith Optimedia.
Apart from Zenith Optimedia, Srivastava has worked with major digital brands like Times of India & Sify He brings on board tremendous experience of Sales & Marketing with significant exposure to different markets geographically. With his cross functional exposure across brands, he is poised to blend seamlessly in to his new role.
Preetesh Chouhan, VP & Sales Head for APAC said, “Vdopia has established itself as the fastest growing company in video advertising and now it’s time to broaden our horizon and target emerging markets in SEA and MENA. We are confident that Srivastava as Director will help us take this vision forward and add value to advertising in these areas.”
“These are exciting times for Digital advertising, and I see Mobile & Video playing an important role in its growth,” opined Srivastava. “Video is going to create its own ecosystem in the digital space, whereas mobile will hit the tipping point because of its sheer numbers and targeting capabilities. 2013 is the year of the mobile, and I am very excited to be part of both these ecosystems. Also coming from an agency background, I am well aware of the agency & client’s objectives and will try and align our products portfolio’s with the client’s requirement,” he adds.