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Twitter partners with Komli Media for South-east Asia

Launches ad sales for its Promoted Products suite of advertising products

BestMediaInfo Bureau | Delhi| November 30, 2012

Komli Media, a leading digital media technology platform in the APAC region, has signed an exclusive partnership agreement with Twitter for South-east Asia. The partnership between Twitter and Komli Media will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Under the partnership, Komli will manage all Southeast Asia sales. It will also help develop the regional market for Twitter and its promoted products through a series of education and training programmes for agencies and large advertisers. A dedicated Komli Engage sales team specialising in Twitter’s advertising products will now be offering advertising solutions including Promoted Tweets, Promoted Accounts, and Promoted Trends which are currently available to marketers in the US, the UK, Japan and Latin America only.

“We're excited to be working with Komli as we enter into South-east Asia, which is one of Twitter’s fastest-growing markets,” said Shailesh Rao, Twitter’s VP - International Revenue. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region." “We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in South-east Asia and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognised and utilised platforms in our region,” said Akshay Garg, VP, International and Managing Director for SEA.

More than 800 million or 50 per cent of the world’s social network users are in Asia. Fifty-four per cent of Singapore’s Internet population are regular social users. Matt Sutton, GM Engage, runs Komli's social media business unit and is bullish about the opportunity this represents for SEA's advertisers. He said, “We're witnessing huge user growth on social media platforms in the SEA region.  No surprise then that the research suggests the majority of our consumers consult social media before making purchases. Twitter's entrance is a major opportunity for advertisers in the region to expand their social media marketing options."


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