Star CJ Alive appoints Kenny Shin as CEO, India

He moves from CJ O Shopping, the Korean conglomerate. He fills the vacancy following the departure of Paritosh Joshi in April this year

BestMediaInfo Bureau | Delhi | November 14, 2012

Kenny Shin

Star CJ Alive, the 24x7 home shopping channel from Star Group, has appointed Kenny Shin as the new CEO for India. Shin joins from CJ O Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the company since 2002. To be based in Mumbai, Shin's key mandate is to provide strategic direction for Star CJ's long-term India growth plans.  

Shin replaces the vacancy left by Paritosh Joshi, the former CEO of Star CJ. Joshi left on April 23, 2012.

Star CJ Network India is a strategic partnership between Star Group (India and Asia's largest broadcaster) and CJ O Shopping Co. of Korea.

Shin started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that he held various senior leadership positions in his career at reputed companies such as Eastman Kodak Company, Rochester, New York; Hansol M.com, Seoul; and HansoliGlobe, Seoul.

Under Shin's guidance, CJ O Shopping, the world's second biggest home shopping company by revenue, catapulted to the No 1 position in the TV home shopping segment in Korea in a span of two years. He successfully managed various divisions within the company including Merchandising, Digital, Quality Assurance, call centre, amongst others. He also launched the mobile phone vertical and successfully built it into a highly profitable category. He was also responsible for creating many pathbreaking TV programmes such as Shopping Star Living King, Greatest Beauty Show, and Digital Pak Pak Show where he created record sales history. At HansoliGlobe, he led the business development function in addition to spearheading strategic alliances and overall strategic direction for the company.

Commenting on his appointment, Shin said, “I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting given the complexity and diversity of the Indian market. I want to make Star CJ the 'Shopping Himalaya' of India.”

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