Scarecrow bags creative account of Kohinoor Speciality Foods

The agency was selected after an exacting process, and its Delhi office will handle the business

BestMediaInfo Bureau | Delhi | November 16, 2012

Scarecrow Communications has bagged the creative account of Kohinoor Speciality Foods, a trusted Basmati rice company. The agency's Delhi office will handle the business. The agency was selected after an exacting process and will provide 360-degree solutions to Kohinoor Speciality Foods.

Kohinoor Specialty Foods is a 85:15 joint venture between the $3.3-billion McCormick, Inc., USA, a global leader in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours, and Kohinoor Foods.

Based in Sparks, Maryland, McCormick & Company caters to the entire food industry – retail outlets, food manufacturers and food service business. The company's key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.

Satish Rao, Managing Director of Kohinoor Specialty Foods, said, “We feel confident with Scarecrow's approach towards our brand, plus we found the team really passionate and its people are of high calibre. With a good team comes good work and we are confident this team would take our brand to newer heights.”

Anindya Banerjee, Branch Head and Executive Creative Director, Scarecrow Delhi, commented, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

Manish Bhatt, Founder Director, Scarecrow Communications, said, "This is a huge feather in Scarecrow's cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level."

“The quest for a place in a woman's kitchen involves creating communication that finds a place in her heart. We are all fired up for this challenge," added Raghu Bhat, Founder Director, Scarecrow.

"Kohinoor was one of the most hard-fought pitches and we are thrilled it has culminated in one of our most satisfying pitch wins ever," commented Arunava (Joy) Sengupta, Founder Director, Scarecrow.

Scarecrow Communications is one of India's fastest growing, full-fledged advertising agencies providing every solution under one roof – creative, media, PR, digital as well as design.

Scarecrow, headquartered in Mumbai, handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the Delhi brands include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.

Info@BestMediaInfo.com

Info@BestMediaInfo.com