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Saurabh Yagnik quits Star India to head Sony Pix

Yagnik was Senior VP and Business Head, English Channels Cluster. He moves on after five years with Star India

BestMediaInfo Bureau | Delhi | November 29, 2012

Saurabh Yagnik

Saurabh Yagnik, Senior Vice-President and Business Head, English Channels Cluster, Star India, has put in his papers after a five-year stint. He is moving on to head Sony Pix, an English movie channel from Multi Screen Media. At Sony Pix, Yagnik fills the position vacated by ex-Executive VP Sunder Aaron in August this year.

A spokesperson from Star India confirmed Yagnik’s move and told, “We are yet to find Yagnik’s successor. A General Manager role for English Channels Cluster is being created to oversee all the English channels under Star India for which the appointment will be announced soon.”

“I am very excited to be a part of MSM and PIX in the current juncture of its journey. PIX is a youthful brand with unparalleled fan following. Over the years, it has created a definitive mark for itself and has become a leading English movie channel. I am looking forward to working with the team here and take the Channel to being no. 1", said Yagnik.

N P Singh, Chief Operating Officer, Multi Screen Media said, "We are thrilled to have Saurabh joining us and we welcome him to the MSM family. The industry is at an important cusp and the English movie genre is seeing a lot of transformation. We have great confidence in Saurabh's abilities and are privileged to have recruited someone of his caliber into the business. He comes in with tremendous knowledge and the channel is going to benefit multi-fold with him as Business Head. We are equally confident that Saurabh will lead PIX to newer highs."

Yagnik had joined Star India from Hindustan Unilever (HUL) in 2007 as Vice-President, Financial Planning & Analysis. He was responsible for financial planning and Treasury for the Star TV group in India. In May 2010, Yagnik was given the responsibility to head Star India’s English channels as Senior VP & Business Head, English Channels Cluster.

A Chartered Accountant by profession, Yagnik started his career in 1995 as an Assistant Manager at ITC where he spent around five years before moving to HUL where he spent seven years as Category Finance Manager.

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