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The Bangalore based full-service social media agency will manage the brand's social media presence
BestMediaInfo Bureau | Delhi | November 22, 2012
Reliance Footprint, the country's exclusive family footwear concept from Reliance Retail has appointed AliveNow, Bangalore based full-service social media agency to manage the brand's social media presence.
Adhvith Dhuddu, CEO of AliveNow said, “Brands are now ever more focused on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”
Debdeep Sinha, Senior Vice President & Chief Marketing Officer at Reliance Footprint said, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations.”