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Red FM set to rock Bangalore as a 24x7 Superhits Hindi station

It will continue to retain the ‘Bajaate Raho’ attitude of the brand

BestMediaInfo Bureau | Delhi | November 29, 2012

Red FM, in its continuing endeavour to promote Hindi music, is all set to rock Bangaluru just ahead of the festive season. The radio network has announced the launch of Red FM Bangaluru as a ‘Superhits 24x7 Hindi radio station’.

The station, in its efforts to deliver best entertainment to listeners, sighted a trend for liking Bollywood music in the southern city, and has decided to move to the Superhits Hindi Station. This will help the brand to be more popular among the metropolitan audiences and at the same time break through the clutter of homogenous sounding Kannada radio stations in Bangalore. The decision was based on the fact that some of the best Hindi music has roots in Bangaluru.

Nisha Narayanan, Senior VP – Programming & Projects, Red FM, said, “We are in constant touch with the needs of our listeners through tracking the music charts, and we have concluded that the choice of music is moving more towards Bollywood. Moreover, listeners prefer to listen to superhits all the time, and Red FM is going to be cater to this emerging need gap in Bangaluru. We will continue to retain the ‘Bajaate Raho’ attitude of the brand which gives an edge to our content and makes our jocks appeal to listeners across SECs and demographics.”

Red FM poised to be the biggest celebration of music with the station promising to be packed with lot of excitement and surprises with new RJs and of course fabulous music that is the hallmark of Red FM.

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