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RBNL’s 3rd overseas launch takes ‘Big Magic International’ to Australia

Launch follows company’s recent entry into Canada and the USA; signs on Konnec TV, Australia’s fastest growing DTH company as distribution partner

BestMediaInfo Bureau | Delhi | November 6, 2012


Continuing its aggressive expansion and growth strategy in international markets, Reliance Broadcast Network Ltd (RBNL) has announced its foray into Australia with the launch of Big Magic International channel. This marks the company’s foray into the critical APAC market with a growing South Asian diaspora, following close on the heels of its successful launch in Canada and the United States.

Designed to offer audiences a blend of variety entertainment, infotainment and business news from the libraries of the RBNL network and Bloomberg TV India, Big Magic International Australia promises to uphold the legacy of the channel both in India and overseas. The channel’s offerings are customised to suit the entertainment demands of the sizeable South Asian diaspora in Australia.

Konnec TV, Australia’s fastest growing DTH company that specialises in distributing multicultural television channels, is partnering RBNL to distribute the channel across the country.

The channel will be added to the basic pack, which is currently priced at AUD 39.55 at a fixed fee. The programming on Big Magic International will ensure a varied appeal with an eclectic mix of daily sitcoms, socio-mytho programmes, crime shows, dramas, and religious shows handpicked from Big Magic India. The channel will also showcase popular televised award shows created by RBNL’s intellectual property vertical. These would include offerings such as India’s Sexiest Bachelor, India’s Glam Diva, I Love Style, Big Hindustan Rising Star Awards, Big Hindustani Music Awards, Big Bangla Music Awards and more. The channel will feature stand-up comedies, cultural quiz shows and more that will appeal across age groups.

The channel maintains its core USP of three fresh, 30-minute updates each day with the latest news from the Indian capital markets, coming straight from Bloomberg TV India. The channel will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable that include the high rating shows ‘Assignment’ and ‘The Pitch’.

The South Asian population in Australia is approximately 4 lakh and constitutes 2 per cent of the population of that country, making it the second largest non-European group in Australia. Ensuring reach to maximum households, the channel has mapped the entire market to ensure optimal reach amongst relevant audiences.

Tarun Katial, CEO, Reliance Broadcast Network, said, “After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country’s only variety entertainment channel that offers fresh and relevant programming. We’ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there.”

“The channel carries a variety of content across genres from back home, which people sitting miles away from their homeland want to watch and monitor. Konnec TV is proud to be the go-to TV provider for the widest variety of top-rated programming at the best price in the industry. We are happy to associate with Reliance Group’s channels in the region as a part of our bouquet”, said Konnec TV CEO, Abhishek Narang.

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