The exclusive partnership celebrates the biggest cycling festival in India
BestMediaInfo Bureau | Mumbai | November 26, 2012
Radio City 91.1 FM has partnered with Godrej Eon Tour de India (TDI) 2012, the biggest cycling race in the country organized by ID Sports. Radio City will share updates from the race across Mumbai & Delhi live and exclusive, for its listeners. Radio City will be posting second-on-second updates of the exciting Grand Prix to be staged at the Formula One track, in New Delhi that will witness 60 celebrities that will be seen cycling together at the Buddh Circuit. Apart from this Radio City will also interact with the celebrities on ground, bringing alive the memories of the stars and personalities on a cycle.
Radio City RJs will be interacting with the listeners and hosting contests on air & give a chance to the listeners to win cycles upholding the spirit of ‘Tour De India’ which is establishing cycling as the next big sport in the sporting arena. The contest will focus on highlighting the health and environmental benefits of cycling. With this partnership, Radio City will encourage its listeners to be a part of this energetic sport. Godrej Eon Tour de India, 2012, India’s biggest cycling event, is organized by ID Sports in association with Cycling Federation of India and promoted by Maharashtra Cycling Association, Tourism Ministry, Cycling Federation of India and ID Sports.
Ashit Kukian, President & COO, Radio City 91.1 FM, commented, “We are happy to be associated with the biggest cycling event of the year - Tour de India. With a lot of youngsters adopting cycling as a sport, especially in the metros, we hope our listeners enjoy the wonderful experience of getting live updates about Tour de India. With this association we hope to also take them onto a trip that reminds their memories with the sport. We believe with Tour De India, we will be able to connect with masses, giving them a platform to showcase their talent.”
Akil Khan, MD, ID Sports, comments on the association, “With our strategic alignment with Radiocity, we will encourage our listeners to adapt cycling as a fitness regime to stay fit. We believe with cycling as an alternative means of transport we can bring about the awareness of global warming and encourage the masses to save fuel and stay fit at the same time. With Radiocity as a partner that is India’s first and leading FM radio brand, we are looking forward to reach out to their wide range of listeners and promote cycling as the next big sport.”