Percept OOH takes Tata Manza on a club class ride

The month-long pan-India campaign covers 40 cities and uses premium large format billboards, innovative airport media, FIDS and in-flight branding

BestMediaInfo Bureau | Delhi | November 8, 2012

Percept Out of Home has launched a national outdoor campaign for Tata Manza. The campaign commenced on October 17, 2012 and will continue for a month. The campaign spans over 40 cities where the car's sales are high. Premium large format billboards, innovative airport media such as airport wall branding, FIDS and in-flight branding have been used to communicate the message to the target group of Males Sec AB (25 to 45 years).

Tata Manza is one of the most premier and successful brands in the Tata Motors portfolio. Taking the brand proposition a step further, Tata Motors has currently used the creative of “New Manza - The Club Sedan” to showcase three premium upgrades to the car as the most luxurious experience in its class.

Rajneesh Bahl, Business Head - Outdoor, Percept OOH, said, “Keeping in mind the campaign messaging of '3 premium upgradation', we have deployed a strategic distribution of the creative display to give all the three features their fair share of exposure. We have fashioned the OOH activity in a manner that does justice to the premium enhancements in the car, thereby amplifying the campaign intent.”

A spokesperson from Tata Motors said, “The campaign successfully conveys the Club Class features in the new Tata Manza. The agency has been able to reach out to the appropriate target audience with good site selection and innovations. With the festive season at hand, the OOH campaign will inform the prospective buyers of the attractiveness of the Club Class Manza.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com