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Ogilvy leads Effie 2012 shortlists

McCann stands second while Lowe Lintas and Leo Burnett follow at No. 3 and No. 4 respectively . There is a total 128 shortlists from 27 agencies

BestMediaInfo Bureau | Delhi | November 26, 2012

The Advertising Club Bombay has announced the final shortlist of case studies for Effie 2012 Awards to be held on December 4, 2012 in Mumbai. The final shortlist of 128 case studies was announced after a rigorous judging process held over three days, comprising two judging sessions in Mumbai and one in Delhi.

This year the 128 shortlists from 27 agencies are higher than last year’s 97 nominations from 20 agencies.

Ogilvy & Mather once again secured the highest number of 31 shortlists this year followed by McCann Worldgroup with 18 nominations. Lowe Lintas and Partners stands at No. 3 with 12 nominations which is closely followed by Leo Burnett with 11 nominations. JWT and Taproot India have got 8 and 5 nominations, respectively.

Agency Shortlists
Ogilvy & Mather 31
McCann Worldgroup 18
Lowe Lintas and Partners 12
Leo Burnett 11
JWT 8
Taproot India Communication Pvt. Ltd 5
DRAFTFCB Ulka 5
BBH Communications India Pvt. Ltd 4
DDB Mudra Group 4
Grey Worldwide (I) Pvt. Ltd 4
Mindshare 3
Rediffusion Dentsu Young & Rubicam Pvt.Ltd. 3
Saatchi & Saatchi Pvt. Ltd. 3
BBDO India Pvt. Ltd. 2
Interface Communications (Draft FCB) 2
Jubilant Foodworks Ltd 2
ABP One 2
Cartwheel Creative Consultancy Pvt. Ltd. 1
Contract Advertising India Pvt. Ltd 1
Creativeland Asia Pvt. Ltd. 1
Happy Creative Services 1
Havas Worldwide India 1
Jack in the Box Worldwide 1
Law & Kenneth Communications(I) Pvt. Ltd 1
Publicis Communications Pvt. Ltd 1
SohoSquare Advertising & Marketing Communications Pvt. Ltd. 1
Total 128

Complete shortlists:

THE ADVERTISING CLUB
EFFIE 2012 - SHORTLISTED ENTRIES
CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES
No. Campaign Title Name of Agency
1 Vaseline- The Voice Of a nation BBH Communications India Pvt. Ltd
2 An alarm clock for your skin DDB Mudra Group
3 Go Sleeveless Interface Communications (Draft FCB)
4 Science in a tube Lowe Lintas and Partners
5 Making Body The New Face McCann Worldgroup
6 MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH Mindshare
7 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.
CONSUMER PRODUCTS : C. OTHERS
No. Campaign Title Name of Agency
1 This Diwali, Don't Just Spend. Invest. BBH Communications India Pvt. Ltd
2 Hard to Reach Havas Worldwide India
3 WASTE TIME - Because you will never be young again JWT
4 Tide Naturals Husband & Wife Leo Burnett
5 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
6 Making Whisper Scream McCann Worldgroup
7 As Aamir steals light, Titan steals a march over competition Ogilvy & Mather
CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD
No. Campaign Title Name of Agency
1 Iss Diwali aap kisse kush karenge? Contract Advertising India Pvt. Ltd
2 The World's Original Energy Drink DRAFTFCB Ulka
3 Katrina In A Bottle JWT
4 Har Mausam Aam Leo Burnett
5 Kissanpur Lowe Lintas and Partners
6 When we made Anna take on Dhoni to win the teen Battle McCann Worldgroup
7 Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card McCann Worldgroup
8 Sprite Rasta Clear Hai Ogilvy & Mather
9 Have you earned it? Ogilvy & Mather
10 Tayyari Jeet Ki Ogilvy & Mather
11 Have you felt Silk lately? Ogilvy & Mather
SERVICES : A. TELECOM AND RELATED PRODUCTS
No. Campaign Title Name of Agency
1 Fair always DRAFTFCB Ulka
2 No Getting Away DRAFTFCB Ulka
3 Building a Better Network Grey Worldwide (I) Pvt. Ltd
4 "The Blue Bot" Grey Worldwide (I) Pvt. Ltd
5 "Just 3G vs Reliance 3G" Grey Worldwide (I) Pvt. Ltd
6 Baat sirf paison ki nahin hain JWT
7 Upload Anything: How Aircel brought 3G up, close and personal to youth McCann Worldgroup
8 Network Campaign-the retellingof a classic tale Ogilvy & Mather
9 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
SERVICES : B. FINANCIAL SERVICES
No. Campaign Title Name of Agency
1 Kotak Mahindra Bank Subbu 6% Cartwheel Creative Consultancy Pvt. Ltd.
2 Even Gods can feel insecure JWT
3 Kotak Assured Income Plan- Second Income JWT
4 Providing homes for the migrant imagination Leo Burnett
5 Life Insurance in Just 10 Minutes Lowe Lintas and Partners
6 Aapke sachche Advisors Ogilvy & Mather
7 Be the Dad, Your dad never was Ogilvy & Mather
SERVICES : C. OTHERS
No. Campaign Title Name of Agency
1 Koi Bhi Insaan Chhota Nahi Hota Leo Burnett
2 Har Idol Ke Peeche Hote Najaane Kitne Idols Leo Burnett
3 Dispelling the Mastercard Lie McCann Worldgroup
4 Satyamava Jayate- Managing A Billion Expectation Ogilvy & Mather
5 'Undumb India' Ogilvy & Mather
6 Poochne Main Kya Jata Hai Ogilvy & Mather
7 Discovering God's best kept secret Rediffusion Dentsu Young & Rubicam Pvt.Ltd.
DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)
No. Campaign Title Name of Agency
1 Being Bond DDB Mudra Group
2 Why this Kolavari Di Jack in the Box Worldwide
3 Online ordering Jubilant Foodworks Ltd
4 The Photographs Case Ogilvy & Mather
5 The Date Fillum Ogilvy & Mather
6 'Loving 'em Back" Ogilvy & Mather
7 Har ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
HEALTHCARE
No. Campaign Title Name of Agency
1 The Sweetest Thing You Can Tell A Diabetic Lowe Lintas and Partners
B2B ADVERTISING
No. Campaign Title Name of Agency
1 Casino Grande- Media Buying Made Exciting McCann Worldgroup
2 Drive into the Big League Ogilvy & Mather
DIRECT MARKETING
No. Campaign Title Name of Agency
1 The World's Youngest Job Applicant BBDO India Pvt. Ltd.
2 Pizza Signs Jubilant Foodworks Ltd
3 The Day You Were Born Mindshare
DAVID V/S GOLIATH
No. Campaign Title Name of Agency
1 Taking on the 'dada' of the oral care Grey Worldwide (I) Pvt. Ltd
2 Putting Some Body Back Into Body Care McCann Worldgroup
3 The Photographs Case Ogilvy & Mather
4 Bosch : Genetically German Ogilvy & Mather
5 Wake Up To The Times of India Taproot India Communication Pvt. Ltd
BEST ON-GOING CAMPAIGN
No. Campaign Title Name of Agency
1 Jaago Re! Lowe Lintas and Partners
2 The First 7 Step McCann Worldgroup
3 Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 Ogilvy & Mather
4 Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai Ogilvy & Mather
5 Yeh Badhiya hai Ogilvy & Mather
6 How Madhya Pradesh became Incredible In Incredible India Ogilvy & Mather
7 The Ultimatebond- 20 years and Still Going Strong Ogilvy & Mather
LENOVO TECH-DOERS AWARD
No. Campaign Title Name of Agency
1 Hippo Momline Creativeland Asia Pvt. Ltd.
2 Pass-Click-Goal JWT
3 The Photographs Case Ogilvy & Mather
4 Pampers Good Morning Baby Saatchi & Saatchi Pvt. Ltd.
CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No. Campaign Title Name of Agency
1 How Tata Motors knocked Maruti off the Mileage Mountain DRAFTFCB Ulka
2 LUV Lowe Lintas and Partners
3 Chalta Nahin Daudta Hai Ogilvy & Mather
4 A Long lasting Battery is a 'Life Saver' Ogilvy & Mather
5 The Power of the Fourth Wheel Rediffusion Dentsu Young & Rubicam Pvt.Ltd.
CONSUMER DURABLES : B. ELECTRONICS GOODS
No. Campaign Title Name of Agency
1 Voltas All Weather AC SohoSquare Advertising & Marketing Communications Pvt. Ltd.
CORPORATE ADVERTISING : SOCIAL CAUSE
No. Campaign Title Name of Agency
1 Marks for Sports DDB Mudra Group
2 You Read They Learn Lowe Lintas and Partners
3 Gifting India a Young Heart McCann Worldgroup
4 Vanquishing death by befriending life McCann Worldgroup
5 Women for Women McCann Worldgroup
6 Springwel Sleep Exchange Offer Saatchi & Saatchi Pvt. Ltd.
INTEGRATED ADVERTISING CAMPAIGN - A (1-25)
No. Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 No Getting Away DRAFTFCB Ulka
3 Go Sleeveless Interface Communications (Draft FCB)
4 Taking on the religion called cricket JWT
5 Putting the Break in Lunch Break Leo Burnett
6 Kill Mosquitoes. Kill Malaria. Lowe Lintas and Partners
7 Making Body The New Face McCann Worldgroup
8 MTV VJ Jose Kidnapped for Axe Shower Gel Launch Mindshare
9 Satyameva jayate - Managing A Billion Expectations Ogilvy & Mather
10 THE PHOTOGRAPHS CASE Ogilvy & Mather
11 Drive into The Big League Ogilvy & Mather
12 Har Ek Friend Zaroori Hota Hai Taproot India Communication Pvt. Ltd
CONSUMER DURABLES : C. OTHERS
No. Campaign Title Name of Agency
1 Always Hoyenga Lowe Lintas and Partners
2 DULUX : WHEN COLORS GOT AN ATTITUDE McCann Worldgroup
RETAIL ADVERTISING
No. Campaign Title Name of Agency
1 No Kidding. No Worries. Happy Creative Services
2 Putting the Break in Lunch Break Leo Burnett
3 Making the Happy Price Menu Happier Leo Burnett
4 Open up a World of Spices Leo Burnett
5 Taking the Fast out of Fast food Leo Burnett
6 Diamonds Are Man's Best Friend Lowe Lintas and Partners
7 Sets You on Fire Ogilvy & Mather
CORPORATE ADVERTISING : A. CORPORATE REPUTATION
No. Campaign Title Name of Agency
1 Thank You mom - Because the Toughest Job in the World is the Best Job in the World BBDO India Pvt. Ltd.
2 Your Dreams are not yours Alone DDB Mudra Group
3 Breathing Life into a Billion Heroes Law & Kenneth Communications(I) Pvt. Ltd
4 Winning Dispit Loosing the Star Lowe Lintas and Partners
5 Creating Opinion Leadership for a Hindi Daily McCann Worldgroup
6 Values Stronger than Steel Ogilvy & Mather
7 I Am Mumbai Taproot India Communication Pvt. Ltd
RURAL ADVERTISING
No. Campaign Title Name of Agency
1 Pyaar se Suljhaye, Sar Na Khujlaye BBH Communications India Pvt. Ltd
2 Tide Naturals Husband % Wife Leo Burnett
3 Project "Swasthya Chetna" (Quest for Health) Ogilvy & Mather
4 Ab Roshani Se Seecho... Desh Ki Buniyaad Publicis Communications Pvt. Ltd
REGIONAL ADVERTISING
No. Campaign Title Name of Agency
1 Cadbury Mishti Shera Shrishti ABP One
2 Recommended by Sufferers BBH Communications India Pvt. Ltd
3 Horlicks Oats - Bringing Life to Oats JWT
4 when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu McCann Worldgroup
5 Conquering the Kingdom of Oats McCann Worldgroup
6 AAROGYAM ANANDAM AASHIRVAAD McCann Worldgroup
7 The Battle of Banglore Rediffusion Dentsu Young & Rubicam Pvt.Ltd.

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