EduMedia hosts Decoding Kids Conclave 2013

The conclave will reach out to marketers and media by holding informative sessions on advertising and marketing to children

BestMediaInfo Bureau | Mumbai | November 16, 2012

EduMedia, a pioneer in the use of progressive media ventures to enable the holistic growth of children, announced 'Decoding Kids Conclave 2013', a first-of-its-kind initiative in India which will be an annual knowledge-sharing platform to enhance the understanding about kids amongst people who want to engage with them. NDTV Profit is the television partner for the conclave. This year's theme is 'Marketing to Kids' and it will be held on January 16, 2013 at The Lalit, Mumbai.

Speaking about the ideology behind the conclave, Tabassum Modi, Executive Director, EduMedia India, said, “Decoding Kids Conclave aims to answer some of the biggest whys related to kids and how to effectively and responsibly engage with them. It will serve as a platform for those who are interested in knowing about the dynamic world of children.”

The conclave will discuss topics related to marketing like research perspectives, digital marketing, kids as future consumers, responsible marketing, advertising and rural marketing for kids. Some of the speakers at the conclave include Prahlad Kakar, Founder, Genesis Films; Pradeep Kashyap, CEO, MART and President, Rural Marketing Association of India; and Rajiv Chilaka, creator of Chhota Bheem and Founder Director, Green Gold Animation.

Prahlad Kakar, talking about the initiative, said, “I'm looking forward to the conclave as there are going to be a lot of opposing points of view about the best way to deal with kids. Kids are actually like little adults – they have complete free reign but without the sense of responsibility.”

About what to expect from his session, Kakar said, “There has been a complete dark hole about kids in advertising. No research has been done about the effect of advertising on kids. There is so much subliminal content. It is content meant for adults that kids watch, so you can imagine what impact it will have on kids!”

Pradeep Kashyap said, “Marketers have never had a focus on rural and small town kids though their number is four times the number of urban kids. I will talk about this new opportunity, family budgets on kids spends, challenges in developing appropriate products and offering them at affordable prices. Decoding Kids Conclave is a much needed initiative for the marketing fraternity to collectively try and decode what kids buy, who decides the purchase, other influencers and where do they buy.”

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