The upcoming film will have Anushka Sharma portrayed as an employee of the Discovery Channel who wants to make a documentary on Shahrukh Khan
BestMediaInfo Bureau | Delhi | November 1, 2012
Discovery Channel and Yash Raj Films have entered into a brand association for the forthcoming filmÂ Jab Tak Hai Jaan.
Releasing this Diwali on the November 13, the film will have one of its lead female characters, Akira, played by Anushka Sharma, portrayed as an employee of the Discovery Channel who wants to make a documentary on the male lead of the film - Shahrukh Khan.
âHi. I am Akira.Â I work for the Discovery Channel. And I am on a quest to discover the truth behind the compelling story of âThe Man Who Cannot Dieâ, said Anushka Sharma on the release of her character in the Late Yash Chopraâs last directorial filmÂ Jab Tak Hai Jaan.
In the film, Akiraâs goal is to work for the Discovery Channel. She chances upon the opportunity, in the form of Shahrukh Khan, employed with a special unit of the forces. She goes on to convince the Discovery Channel team to produce a documentary on him - âThe Man Who Cannot Die.â The audience will discover the entire story of the film through Akiraâs eyes.
Commenting on the association with Yash Raj Films,Â Rahul Johri, senior vice president and general manager â South Asia, Discovery Networks Asia-PacificÂ said, âWe are honoured to have associated with one of Indiaâs foremost film stalwarts â the late Shri Yash Chopra.â
âThis association reflects the immense popularity and credibility that Discovery Channel enjoys in India and around the world where this film will be released,â Johri added.
Ashish Patil, Vice President, Yash Raj FilmsÂ commented, âWe wanted to associate with the leading non-fiction channel and we are happy to partner with the world renowned Discovery Channel. We are certain that viewers will enjoy Anushkaâs refreshing character as a Discovery Channel employee.â
Besides shooting in various locales, Anushka also shot at the Discovery Channelâs office making the experience as real as possible for the viewers.
One of the most ambitious ventures of Yash Raj Films,Â Jab Tak Hai JaanÂ is directed by Late Yash Chopra, Indiaâs legendary filmmaker and produced by Aditya Chopra. The film also stars Katrina Kaif in a leading role and has music composed by the Oscar award winner A.R. Rahman with lyrics by Gulzar.
The movie is slated to release globally including India, US and UK in November this year on Diwali, November 13.