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Big FM plans a Diwali bang for listeners with ‘Family Jackpot’

India’s biggest family game show on radio will air on its stations in 44 cities


BestMediaInfo Bureau | Delhi | November 1, 2012


92.7 Big FM plans to light up the lives of its listeners this Diwali with the ‘Big Family Jackpot’, India’s biggest family game show on radio. Starting this month, Big FM’s listeners in 44 cities will get to be a part of the ‘Big Family Jackpot’ that will engage and entertain its audience and bring wealth and prosperity to them in the form of exciting prizes.

The jackpot allows up to four families each day from every city to compete against each other to win assured prizes for every correct answer to questions focusing on city-specific trivia, including a mega jackpot prize every time the game is played. Listeners will be able to register for the Big Family Jackpot by SMS-ing BIG FAMILY NAME AREA TO 55454.

Along with the jackpot, Big FM will further celebrate Diwali by enriching listeners through its afternoon women’s magazine radio show, ‘Big Memsaab’. The show will feature expert advice and tips on how to look good this Diwali and how to entertain guests in style with a Diwali special lineup from Big Chef Rakesh Sethi.

A company spokesperson said, “Diwali is the biggest festival in India and marks happiness and prosperity in everyone’s lives. Through our multiple initiatives this Diwali, we hope to make the festival a complete celebration for our listeners. The Big Family Jackpot is the first of its kind family game show on radio and will allow people to unite on this occasion and celebrate the spirit of togetherness.”


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