It has roped in Meenakkshi Sen who comes on board as Managing Partner
BestMediaInfo Bureau | Delhi | November 21, 2012
Bang in the Middle has announced its entry into Kolkata after establishing its presence in Gurgaon, Chicago and New York. In Kolkata, the agency has partnered with Meenakkshi Sen who comes on board as Managing Partner. Sen, a former model, also has a long association with advertising and media business. She is a first-time entrepreneur in the communications arena.
Bang in the Middle is a six-month old new-age communication agency driven by Prathap Suthan and Naresh Gupta. Since starting in May 2012, the agency has pulled in clients like Dulux, Veen Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and PRestival.
Bang in the Middle brings a mix of offerings for its clients ranging from traditional ATL advertising to BTL solutions to web advertising, online marketing and digital media. The agency expects Kolkata to become a very important market in the coming months. It will offer its full suite of services to clients in Kolkata and help open up global markets.
“Kolkata has some great brands that need fresher solutions, both traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market in the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns,” said Prathap Suthan, Managing Partner and CCO of Bang in the Middle.
“I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back-handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for brands from Kolkata. New avenues are calling Kolkata, and we should listen to them,” said Meenakkshi Sen.
Naresh Gupta, Managing Partner and CSO, Bang in the Middle, commented, “Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home-grown brands today, and with our communication expertise we can offer highly relevant brand solutions.”