Launches new properties - High Octane Nights, Super Fridays, After Dark - Halloween Special¬†
BestMediaInfo Bureau | Delhi | October 5, 2012
The English movie channel Zee Studio has donned a new primetime block starting from Oct 2012. Zee Studio has shifted its prime time block to 10:30 PM with properties like¬†¬†High Octane Nights, Super Fridays, After Dark - Halloween Special and The One Movie You Must Watch-Sorcerer‚Äôs Apprentice.
As a part of the revamp, Zee Studio has customized properties like¬†High Octane Nights, Super Fridays, After Dark - Halloween Special¬†to gain viewership across the country in order to bestow extra dosage of entertainment. The new schedule brings together the best of blockbusters and gives audience the finest entertainment at the right time.
Zee Studio‚Äôs latest prime property at 10:30 PM -¬†High Octane Nights¬†comes out with heart thumping, pulsating, blood rushing¬†movies that gives you the ultimate kick. Making your weekdays, your new weekends. The line-up will be swashbuckling adventure-action with blockbuster movies titles like¬†The Bourne Ultimatum, The Incredible Hulk, Alice in Wonderland, Rambo First Blood : Part II, Prince of Persia : The Sands of Time, The Fast and the Furious: Tokyo Drift, Hellboy II : The Golden Army, The Sorcerer's Apprentice, Rambo II¬†and many more.
Slated for 10:30 PM slot, Zee Studio launches¬†‚ÄúSuper Fridays‚ÄĚ,¬†which brings in movies that marks its debut on Zee Studio screens. Lay your hands on movies like¬†Broke Back Mountain, Repo Men, Sniper 3‚Ä¶
This October fear knocks on your door as Zee Studio plans Bloodcurdling, spine-chilling¬†‚ÄúHalloween Month‚ÄĚwith the upcoming property¬†‚ÄúAfter Dark‚ÄĚ.¬†It brings in a mega movie bonanza with titles like¬†Psycho, Van Helsing, The Sixth Sense, and Unborn.
Zee Studio has strategized a major marketing campaign to promote these properties. It ¬†encompasses multiple verticals like TV, OOH, social media platforms and BTL to enhance awareness. As a heavy push on online mediums - true view ads on you tube, social media thrust through innovative applications and contests on facebook and twitter are designed . Zee Studio has sketched out a promotional TV campaign on and off the network.