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Zee Studio lines up a Diwali ‘Double Whammy’

Starting November 5, viewers can enjoy their favourite movies with just one commercial break – and also win prizes in the bargain

BestMediaInfo Bureau | Delhi | October 31, 2012

This November, to celebrate the spirit of Diwali, Zee Studio has lined up ‘Double Whammy’, which will enable viewers to enjoy their favourite movies with just one commercial break! What’s more, they could also win exciting prizes every day. The blockbuster countdown starts from November 5, and culminates on Diwali, November 14.

Double Whammy boasts of an impressive list of movies such as ‘The Longest Yard’, where the inmates challenge the prison guards to football; ‘Hancock’, the story of an unlikely superhero who is detested by the public and how a PR manager works to improve his image; ‘Vantage Point’, in which an assassination is attempted on the President of the USA which is retold in different perspectives; ‘The Incredible Hulk’ in which a gamma ray experiment goes bad; ‘Wanted’, an Oscar nominated movie that revolves around the story of a secret cult of assassins, starring Angelina Jolie, James Mcavoy and Morgan Freeman; ‘CJ7’, a film about an alien toy that teaches a construction worker and his son important lessons about life; ‘Face Off’, in which an undercover agent takes the place of a criminal with the help of revolutionary medical techniques and infiltrates  his organization; and ‘Death Race’ in which ex-cons compete in a car race to brutalise and kill each other on their road to victory.

Zee Studio has strategised an online push for Double Whammy through various social media channels such Facebook, Twitter and YouTube along with other conventional mediums such as banner advertisements. Additional Twitter and Facebook innovations would be created to generate interest around the property and generate curiosity amongst viewers. On-ground partnerships with restaurants and bars will provide strong awareness about the offering. Lastly, a strong network promotion campaign promises good viewership for the special Diwali treat.

Explaining the thought behind the property, Anurag Bedi, Business Head - Niche Channels, Zee Group, said, “Diwali is a festival which is all about celebration and giving gifts. So what better than offering our viewers an uninterrupted movie viewing experience coupled with prizes during each movie.”

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