VML Qais appoints Natasha Kapur as Business Director

Cutting-edge digitally-led marketing agency expands India operations to Delhi

BestMediaInfo Bureau | Delhi | October 12, 2012

Natasha Kapur

Tripti Lochan, Chief Executive Officer of VML Qais, has announced the appointment of Natasha Kapur as Business Director. The appointment marks the expansion to Delhi of VML Qais' India operations, which offer digitally-led marketing experiences with strong in-house service lines across strategic planning, creative, research & analysis, social and digital media.

Kapur joins VML Qais with over a decade of experience in digital marketing, brand management and strategic initiatives across India, Asia Pacific, the USA and Europe, working for blue-chip companies in the media, advertising and telecom sectors. She has conceptualised, co-created and driven digital marketing strategy and integrated marketing campaigns, both on a global and national level, building many successful brands during her career.

Previously, Kapur was Senior Manager - Strategy & Communications at Sony Mobile. Based for over two years at Sony Mobile's headquarters in Lund, Sweden, she was responsible for developing and driving integrated marketing strategy and communications for Sony Mobile's mobile content and services ecosystem, that included mobile app stores, graphics, games, music, movies and device management services on a global level.

Tripti Lochan

Tripti Lochan said, “With Natasha's rich experience in brand building using digital and new media, platforms, partnerships and tools, she is ideally suited to join our team and provide thought leading, cutting-edge digital marketing experiences to clients.”

Kapur said about her new assignment, “I'm looking forward to building great brands for companies by creating engaging experiences for consumers wherever they live in the digital universe, and am pleased to be joining the VML Qais team during this exciting stage in their India journey.”

VML Qais' parent network VML recently won eight Spikes (the Cannes Lions of Asia) including four Gold, in conjunction with George Patterson Y&R Melbourne for Defence Force Recruiting's 'Mobile Medic' campaign. These prestigious awards join VML's haul of seven Cannes Lions 2012, including four Gold Lions for Mobile Medic.

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