Joshi will oversee Media buying business of Starcom MediaVest Group and Zenith Optimedia
BestMediaInfo Bureau | Delhi | October 25, 2012
VivaKi India has appointed Harsha Joshi as COO, VivaKi Exchange, to spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. Prior to this, Harsha was with Spatial Access Media Solutions where she was CEO SA3- Media &International. Harsha in her new role will report into Mona Jain, CEO, VivaKi Exchange.
Speaking on the appointment, Srikant Sastri, Country Chair, VivaKi (India) said, “VivaKi Exchange( VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
With over two decades of media planning, buying and digital experience, Harsha brings forth a commanding knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media. Harsha’s extensive work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL amongst others.
Harsha Joshi, on her joining VivaKi India stated, “I am delighted to return to main stream media post my short, but successful stint in Media Audit which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career.”
Commenting on the occasion, Mona Jain, CEO, VivaKi Exchange (India) said, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VX consolidate”.
VivaKi Exchange provides everything from pre-buy evaluation to post-buy reporting and analysis. In addition it also offers a full-suite of marketing and audience data to better inform each buy. VivaKi is committed to testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.