The unique fusion of music & visual art airs on every Friday at 10 pm
BestMediaInfo Bureau | Delhi | October 22, 2012
Liquid TV is here to build a unique experience by taking audiences on a musical journey with fast paced graphics and visual concepts! This experiment pioneered by Vh1 & ABSOLUT for the first time in India, created a cult following last year and this year it promises to be much bigger! The second season launches today, October 19. ABSOLUT Vh1 Liquid TV airs on Fridays at 10.00pm & at midnight only on Vh1.
After a successful first season, Vh1 is back with Season 2 to provide an awesome experience to all its music fans. It will bring alive pop culture and animation which compliments music by a compilation of various renowned artists like Midival Punditz, Indus Creed, Bandish project, Soulmate and more.
Commenting on the new season, Ferzad Palia, SVP & GM - English Entertainment, Viacom18 Media Pvt. Ltd says, “ABSOLUT Vh1 Liquid TV is more than a show – it’s an experience. We’re thrilled that the synergy between our brand and ABSOLUT brought this progressive show to life and with this second season we’re sure to give our viewers a visual treat they will never forget.”
Adds Bikram Basu, Vice President - Marketing, at Pernod Ricard India says “The new season of ABSOLUT Vh1 Liquid TV pushes the boundaries of innovation and creative collaborations in music and art.”
The music industry in India has come together to support this revolutionary new concept on Indian television. Says Soulmate, “ABSOLUT Vh1 Liquid TV is an interesting concept because we see our music in an absolutely new light. We have left it to the graphics designer to interpret our songs, we can't wait to see the outcome!” Also adds Bandish Projekt, “I think it’s a pretty new and fresh concept of showcasing two different art forms combined into a single element.”
One of the visual artists, Pink Elephink adds, “ABSOLUT Vh1 Liquid TV twists the concept of music videos & allows me to interpret my vision of the songs in a creative medium which is such a rare liberty.”
ABSOLUT Vh1 Liquid TV is also organizing a digital contest on their Facebook page (www.facebook.com/vh1India) where Vh1 fans can download the ABSOLUT bottle shape and Vh1 logo. Fans can let their imagination run wild while they draw, paint and add their charm to the bottle and logo. One can create compelling visuals, scan and upload the graphics / art on the Facebook page… and voila, they can finally sit back and see their designs come alive on Liquid TV!