Veera set to open well; Rowdy Rathore led Sunday programming: Ormax study

It's pertinent to note that this study is NOT a substitute for viewership ratings

BestMediaInfo Bureau | Delhi | October 26, 2012

According to the results of Ormax Media's TV Track, a syndicated study based on Day After Recall (DAR) of TV channel and program viewing, the premiere of Rowdy Rathore was by far the dominant program watched on television on Sunday, October 21, 2012.

Ormax TV Track covers respondents in the 15-44 years age group in SEC ABC, across 17 cities in India. The top 5 viewed programs on Sunday were: Rowdy Rathore (Sony), Cocktail (Colors), Bigg Boss (Colors), Crime Patrol (Sony) and Taarak Mehta Ka Ooltah Chashmah (SAB TV).

According to Ormax's syndicated product Showbuzz, Star Plus' next week's launch Veera has been tracking well and is set to grow the 10.30pm slot for Star Plus by at least 30%.

Speaking about the findings, Shailesh Kapoor, CEO – Ormax Media said: “TV Track is conducted amongst regular TV viewers across the week. Rowdy Rathore's excellent performance was expected given the film's immense mass appeal. Veera has broken the Showbuzz record of being the most recalled new program on Star Plus two weeks before its launch. If the campaign sustains itself well, Veera may even show a 40% growth in the 10.30pm slot.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com