Tyroo Media strengthens its leadership position

Becomes the largest Indian display ad-network with 28.8 million unique visitors

BestMediaInfo Bureau | Delhi | October 29, 2012

Tyroo Media, India's leading Digital Media Network, set a milestone in September by becoming India's Largest Display Ad-Network with 28.849 million unique visitors. As per the latest Comscore numbers, Tyroo Media (including all Tyroo entities: Tyroo Direct, Tyroo Audience and DGM India)  is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to over 43.7% of the internet audience in India.

Tyroo's audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of Tyroo's audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of internet audience that they would like to tap.

The average daily visitors and total page views for Tyroo stand at 3.2M and 820MM respectively and are the highest when compared to those of the other Indian ad-networks. Tyroo has established expertise across verticals such as E-commerce, Travel, Rich Media, BFSI etc through its businesses and intends to replicate this performance across the other sectors to offer its partners the highest possible and the most relevant audience.

Tyroo's reach, when compared to content websites, is lesser than that of Comscore's Top 3 Properties in India. However, it still reaches out to approximately 70% of the audience which is present on Comscore's Top 10 content properties in India.

Tyroo's network reaches out to 43% of the total audience captured by Comscore's leading property and 50% of the audience captured by Comscore's second largest property in India making it one of the most cost effective channels to tap into a massive audience pool.

Comscore is the industry benchmark for measuring display ad-ecosystem and does not track text links, emailers and other similar inventories which constitute a significant proportion of Tyroo's portfolio apart from display.

Comscore Media Metrix monitors only the online activities of individuals within a universe, defined as those aged 15+ who have accessed the internet from either a home or a work computer in the past 30 days. Comscore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

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