TVS appoints Dentsu Communications

The WEGO scooter brand account moves to Dentsu from BBH

BestMediaInfo Bureau | Delhi | October 8, 2012

TVS Motor Company has announced the appointment of Dentsu Communications to handle its WEGO brand of scooters.

Commenting on the development, HS Goindi, President - Marketing, TVS Motor Company, said, “I must thank the earlier agency BBH for the award-winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long-term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make its presence felt on WEGO's future campaigns.”

Commenting on the win, Dentsu Communications CEO Arijit Ray said. “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust, integrated strategy for WEGO going forward.”

Dentsu will work on various campaigns for WEGO and will be responsible for the account's campaign planning and creative executions across television and print media.

WEGO is TVS Motor Company's award-winning 110cc metal body scooter with unique body balance technology. It is designed for urban couples.

TVS Motor Company, the flagship company of the 100-year-old $6 billion TVS Group, is one of India's leading two-wheeler manufacturers and among the top seven in the world. The company has been one of the most innovative players in the scooter segment, with products under two brands: the iconic Scooty brand with TVS Scooty Pep+ and TVS Scooty Streak for female riders, and TVS WEGO designed for urban young couples.

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