Nitin Chowdhary appointed Business Head for the first data provider for digital marketing in India, SEA and UAE
BestMediaInfo Bureau | Delhi | October 19, 2012
Smile Vun Group, the digital media conglomerate, has launched PrecisionMatch, the only provider of effective audience data for display advertising. PrecisionMatch has launched its operations simultaneously in three markets: India, SEA and UAE with 50M unique users and around 60% of internet users across India, Singapore and UAE across a variety of consumer segments.
PrecisionMatch will use Adobe Audience Manager to analyze and demystify the online behavior of consumers. Adobe will not only provide PrecisionMatch with world-class, scalable technology but will also integrate it as a part of Adobe’s partner eco-system to deliver a complete digital solution to their customers in the region. PrecisionMatch will utilize advanced data mining and analytics to identify prospective consumer segments for advertisers, generate actionable insights from aggregated data and develop consumers online behavior models.
Nitin Chowdhary, Business Head, PrecisionMatch commented on the launch “Display advertising is losing the ROI race to search and social media due to lack of targeting options. PrecisionMatch will plug this gap in the display advertising eco-system - by enabling advertisers to achieve higher ROI by facilitating them to buy audiences rather than sites or placements, by enabling advertisers to attract new user traffic to their site and enhancing and aiding consumer’s online experience by showing them only relevant ads. In addition, PrecisionMatch will create an incremental revenue channel for publishers by helping them monetize their consumer data.”
“Data targeted display can improve click through rate by 300% and post click engagement by 200%. In addition, the relevance of the audience improves significantly.” added Nitin Chowdhary
PrecisionMatch will facilitate advertisers to extract and utilize data across categories such as Auto, Handsets, Online Buyers, Travel, Technology etc. At present, PrecisionMatch has relevant and high quality audience data on different consumer segments across the 3 markets:
“Over 50% of the web inventory globally is already on exchanges and this trend is accelerating. In APAC, it is estimated to be 5-10% and is rising rapidly. Additionally, in APAC, that has about $700 MM of display advertising spend, the supply of inventory outstrips the demand by at least 5 times. In such a scenario, buying the right impression is critical to drive ROI for which advertisers will need quality audience data. PrecisionMatch is our resolution to make display advertising more effective in APAC and UAE by means of targeting data without destroying the ROI.” said Manish Vij, Founder, Smile Vun Group.
PrecisionMatch would work via partners. Marketers will be able to use PrecisionMatch data through their media partners i.e. DSPs, Agency Trading Desks and Ad Networks. PrecisionMatch has added advertisers such as: Samsung, General Motors, Tata Motors, Ford, Snapdeal.com, Expedia.com etc. to its portfolio and is rapidly expanding its services across different categories of advertisers in India, Singapore and UAE.
Post the launch in India, Singapore and Dubai, PrecisionMatch will be expanding to other countries in the region in 2013.
The launch of PrecisionMatch rightly establishes SVG Media as the first media company offering data targeted advertising in India, SEA and UAE comparable to the operations of companies such as BlueKai and Exelate established in the North of America.
Smile Vun Group is a joint venture between Manish Vij’s Vun Network and Harish Bahl’s Smile Group. Smile Vun Group’s other ventures in the digital media space include: SVG Media (Tyroo Direct, Tyroo Audience, PrecisionMatch and DGM), Seventynine Mobi and Quasar.