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Rediffusion-Y&R gets entire Emami pain management portfolio

Apart from currently managing Zandu Balm, two new wins, Mentho Plus and Fast Relief, added to creative mandate

BestMediaInfo Bureau | Delhi | October 16, 2012

Emami, the Kolkata-based FMCG giant, has appointed Rediffusion-Y&R to handle the creative mandate for two of its brands in the pain management portfolio: Mentho Plus and Fast Relief. Rediffusion-Y&R adds these wins to its existing creative duties for Zandu Balm, making the agency the exclusive communication partner for Emami’s complete pain management solution.

Apart from handling the creative duties for Zandu Balm and now Mentho Plus and Fast Relief, Rediffusion-Y&R also manages the marketing communication for the BoroPlus brand.

Vilien Dengle

Commenting on this expanded scope of communication partnership, Vilien Dengle, General Manager - Marketing of Emami Limited, said, “Rediffusion-Y&R has been working closely with Emami for over four years now. They have throughout continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution.”

D Rajappa

D Rajappa, President of Rediffusion-Y&R, said, “We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas.”


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