RBNL beefs up sales team with key appointments

Ashwin Sashital joins Big RTL as VP; Minal Sharma joins Big CBS as Sales Head - West and South; and Preeti Nayyar comes on board as National Sales Head – Impact, Language TV

BestMediaInfo Bureau | Delhi | October 9, 2012

Reliance Broadcast Network (RBNL), the multi-media entertainment company, has announced some key appointments. Ashwin Sashital joins as Vice-President, Big RTL, Minal Sharma joins as Sales Head - West and South, Big CBS, and Preeti Nayyar comes on board as National Sales Head - Impact & Sales Head South and West - Language TV.

A post-graduate from MICA, Ashwin Sashital will oversee the business operations at Big RTL across the functions of marketing, revenue, creative and operations. He will be reporting to Sunil Kumaran, Head, Language TV. Prior to joining Big RTL, he has worked extensively in the M&E industry across companies like Star, Zee and Radio Mid-Day. His last stint was with Star Pravah as AVP. Sashital said, “Big RTL is in an exciting phase where it is set to grow in leaps and bounds and I would like to steer and accelerate it in the right direction and make it among the leading networks in India. With the right balance of creative and business vision, I am confident of making it a channel most sought after both by its audiences and marketers alike.”

Minal Sharma's role at Big CBS entails revenue generation for the channels. She will report to Anand Chakravarthy, Business Head, Big CBS Channels. Armed with over 12 years of experience she has worked across media brands ranging UTV Bindaas (Disney), Zoom, Zee TV, India TV and India Today.

Over the years, she has earned a repute of consistently achieving sales targets, while managing people through motivation and inspiration. Speaking on her appointment, Sharma said, “The Big CBS Channels have some of the best content and have delivered to their promise of latest-freshest-hottest content. With digitisation set to bring in transparency, improved quality of service and fair play, I am excited to be at the core of the revolution as we offer marketers tremendous measurable value.”

Preeti Nayyar who joins RBNL has over 12 years of extensive understanding of activation and sales through hands-on experience. She has worked across the M&E industry spanning radio and print. Nayyar will report to Arjun Singgh Baran, Sales Head, Language TV. Her last stint was with Radio Mirchi where she witnessed the evolution of radio while handling a gamut of functions including retail and corporate sales. Prior to that, she worked in the print media with brands like India Today and Business Standard. Her strength lies in her understanding and extensive work in tier II markets which works as a huge advantage in her new profile.

Nayyar's strengths lie in her extensive experience and ability to leverage network strength to deliver holistic solutions to clients' marketing plans. In her current profile, in addition to overseeing the sales function for the South and West markets, her profile as National Sales Head - Impact, will see her tailor making multi-media solutions for marketers through integration across television, radio, OOH, print and on-ground.

Speaking on her appointment, Nayyar said, “The growth story for Indian television lies in the regional space, and I am glad to come on board Reliance Broadcast Network in these exciting times. I look forward to working with the team, as we together offer marketers solutions that are tailored to reach their regional audiences, while delivering optimal ROI and minimal spillover.”

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