Radio city to now engage with audiences through SMS on 56060
BestMediaInfo Bureau | Delhi | October 16, 2012
Radio City 91.1FM, India's leading radio network, has recently tied up with Techzone, the largest Aggregators, Developers, Publishers and Distributors of Entertainment content and the owner of the short code 56060 with all telcos in India. This alliance with Techzone will ensure that Radio City 91.1 FM has a dedicated short code for consumer engagement and drive interactivity.
This service will now be exclusively provided by Techzone. Under the tie-up, Techzone will partner withRadioCityfor all activities the station initiates on mobile across markets. RadioCitywill use the short code 56060 to promote its contests, polls, and other services through its channel and web radio portal, PlanetRadiocity.com. Through this, while Techzone gets 56060 exposures on the radio frequency, whileRadioCitygets entry in the mobile domain.
Speaking on the tie up, Rachna Kanwar, SVP & Head – Digital Media & New Business, Radio City 91.1FM said, “Engaging with our listeners is of prime importance to us. As Techzone has a wide reach and a strong Pan-India presence, we felt it was be-fitting for both organizations to partner each other. We are sure that Techzone, with their expertise at mobile technology and short-code systems, will deliver value, not only to our consumers, but also to the organization.”
Naveen Bhandari, Director of Techzone added, “Radio City 91.1FM is a FM Radio broadcast media service provider offering services across 20 cities in India using state-of-the-art digital stereo FM, innovative programming, vivacious radio jockeys and experienced professionals. It broadcasts the best quality of music & entertainment and has a loyal listener base. With our strong technology support, this tie-up will not only help them manage their mobile based activities and increase user engagement, but will also bring visibility for Techzone among their vast audience. It’s a very favourable association for both companies."