Primetime OOH partners Metro Shoes for brand-building

The campaign has been executed in Mumbai, Punjab, Maharashtra and Coimbatore

BestMediaInfo Bureau | Delhi | October 25, 2012

Primetime OOH has recently executed a large-scale, outdoor campaign for Metro Shoes. The campaign will continue for a month. The campaign has been executed in Mumbai, Punjab, Maharashtra and Coimbatore.

Lavina Rodrigues Pinto, Marketing Manager, Metro Shoes, said, “For the last three years, Metro Shoes has been aggressively expanding across the country and needed a reliable partner that would help create awareness across new markets. With the help of our association with Primetime, we have been able to successfully launch ourselves in more than 30 cities. Apart from a fast turnaround time, Primetime also works more like a partner by providing honest feedback, driving good bargains and offering great value adds.”

Roopesh Khangaonkar, Vice-President, Primetime OOH, said, “The client brief for the campaign was not only to create high visibility at strategic catchments with end-users as the primary target audience, but also to create adequate visibility to tap the trade in order to reinforce and enhance brand visibility and salience and also promote the new brand positioning.”

The creative message of the campaign has been set against the backdrop of Mahim Causeway, Cadel Road, near Hinduja Hospital, Bandra Mosque, Andheri Sahar Road opposite HUL, Kandivilli WEH, near Sai Dham and many more places.

Khangaonkar said, “Every month we have two to three store launches where we provide an inaugural discount. Since it's a first-time communication in the city, our objective is to ensure widespread awareness of the brand offering as well as tactical communication. The communication has ensured good footfalls and sales on an average 350 times that of the previous week.”

“Metro Shoes has seen great ROIs in OOH which has become our major medium of communication. Now, we intend to invest in innovations so that our outdoors attracts more eye balls,” added Khangaonkar.

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