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Oreo fans get sneak preview of TVC through Facebook game

Developed by Interface Communications, the TVC for Oreo Choco Crème shows a bossy sister trying to entertain herself at the expense of her little brother

BestMediaInfo Bureau | Delhi | October 16, 2012

The two-million strong Oreo community on Facebook had an unexpected chocolaty treat waiting for them. Cadbury India, part of Kraft Foods, gave the Oreo fans an exclusive preview of the new Oreo TVC created for the recently launched Oreo Choco Crème. To unveil the surprise, members had to play a short game where they were asked to dunk enough Oreos in a glass of milk to ‘unveil’ the TVC (https://www.facebook.com/OreoIndia/app_454414354609187).

Developed by Interface Communications, the TVC shows a bossy sister trying to entertain herself at the expense of her little brother. She promises him an Oreo if he agrees to wear her pink, polka-dotted hair band. The boy, being used to this, complies. The girl’s real intentions are revealed when she blindfolds him with the hair band and surprises him with the new Oreo Choco Crème. The little boy’s delight when he discovers the new flavour and their ‘showdown’ towards the end are among the many memorable moments in the commercial.

The digital medium has been playing an increasingly significant role in all marketing and communication campaigns of brand Oreo. In just 18 months, Oreo India has become the fourth largest FMCG page on Facebook.

Speaking about online integration, Robby Mathew, National Creative Director, Interface Communications, said, “Oreo is a cookie that single-mindedly celebrates the child in you, no matter how old you are. This simple FB game allows fans to be kids all over again, by dunking cookies to get a surprise prize – a preview of the new Oreo ad film which is directed by Abhinay Dev, director of Delhi Belly.

The TVC:

[youtube]http://www.youtube.com/watch?v=p2CFn4mfeFc[/youtube]

Info@BestMediaInfo.com

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