Nick bets big on Maya Digital produced 3D animation comic show 'Motu Patlu'

The show, premiering on October 16 at 6.30 PM, brings alive the adorable Lotpot Comic characters Motu and Patlu

BestMediaInfo Bureau | Delhi | October 5, 2012

Maya Digital Studios, which had pioneered the art and technology of animation and visual effects in India, has consistently done international quality 3D animation for some of the best international studios. This month the company will launch its first ever 3D animated TV show for the Indian market, based on the popular characters from Lotpot comics, Motu and Patlu, for Viacom 18's Nickelodeon.

'Motu Patlu' is a rib-tickling comedy that cuts across all age groups, premiering on October 16, 2012, daily at 6:30 PM. This unique show with high quality 3D animation is part of Nickelodeon's constant attempt in offering differentiated Indian content to kids. The show brings alive the classic comic stars Motu-Patlu and has stories that are deeply rooted in India.

Inspired from the characters of Lot Pot Comics, Motu Patlu is a lively comic caper that is sure to engage kids as well as the entire family. Set in the beautiful city of Furfuri Nagariya, Motu and Patlu are as similar as chalk and cheese. The 'Awesome Twosome' is always on an adventurous expedition and have an uncanny ability to get into tricky situations – every single day!

Commenting on the launch of the new show, Nina Elavia Jaipuria, Executive VP & Business Head, Sonic and Nickelodeon India, said, “Kids are the most dynamic consumers to please and we have to keep evolving and innovating to keep them engaged. We promise kids that with Motu Patlu we will give them a show that hasn't ever been seen in the kid's category yet. Motu Patlu is a path-breaking and contemporary show that will go multi-platform to connect with kids all across the country. We will make sure that the kids have a rollicking time with our crazy duo.”

Added Anu Sikka, VP – Programming & Scheduling, Nickelodeon India, “Motu Patlu has great story telling, engaging characters and world class quality of animation – the three things that we look for in a show. Motu Patlu surpasses our expectations on all 3 parameters and we are sure that kids will love the show as much as we loved bringing it to them.”

Ketan Mehta, Chairman & Managing Director, Maya Digital Studios, said, “At Maya, we want to bring the best of Indian content with world class animation and believe that since animated content is the first interface of a child with entertainment content, it is very important to have an Indian cultural connection with it. We are extremely happy that Nickelodeon as a channel has a similar strategy, and with this show we will together create new qualitative benchmarks for kids' entertainment in India.”

Suhas Kadav, Head of Animation Department, Maya Digital Studios, and Director of Motu Patlu, commented, “It is an honour for me to direct India's first ever slapstick, chase-driven fun show, which is 100 per cent Indian content for kids. With this show, we are sure that will create a standard for Indian animation and I believe that this show will continue to entertain kids and family audiences for years to come.”

Apart from the fact that Motu Patlu boasts of state-of-the-art 3D animation with a hilarious pure Indian storyline, another highlight of the show is the title song which brings together the musical triumvirate of Gulzar, who is writing a kids' song after many years, Sandesh Shandilya, who has composed music for the entire series including the theme song that is sung by renowned singer Sukhwinder Singh.

Marketing 'Motu Patlu'

The channel will bring 'Motu Patlu' to the audience through a 360-degree marketing campaign consisting of multiple touch-points covering ATL and BTL media vehicles. Mass media such as a cross-channel television plan, print, outdoor and radio will be used. In addition, 'Motu Patlu' will also be brought to the kids through numerous BTL activities consisting of van activations in smaller towns, mall activations and engagement in retail chains such as Pantaloons and Timezone. Innovative 'Motu Patlu meals' will be available across Bombay Blues outlets in Mumbai. Motu Patlu will also be promoted through hobby workshops with Hobby Ideas

In order to connect with the tech-savvy kids of today, Nickelodeon will invest in building digital assets for Motu Patlu. Kids can interact on the digital and mobile platform through numerous Motu Patlu games, contests, downloadables and a lot more on the dedicated microsite, www.motupatlu.in. Social media like Facebook and Twitter will also be used to keep the engagement going.

Info@BestMediaInfo.com

Info@BestMediaInfo.com