National Geographic Channel unravels the truth about the Taj Mahal 

The channel moderates the controversy on the continued existence of the monument on October 20 at 12 noon

BestMediaInfo Bureau | Delhi | October 18, 2012

One of the grandest works of architecture on this planet is under threat - are we prepared to handle it? Two of the world's most respected names in sustainability - National Geographic and Panasonic, are coming together to deep dive into the status qou of the Taj on October 20th, 2012 at 12 pm. Viewers will decide the fate of India's biggest heritage as the special documentary presents two different views on the world's most famous monument of love- one from the critics who fear its impending collapse and the other from the conservators who refute the theory point blank. The documentary is part of World Heritage Special which will be aired exclusively on the National Geographic Channel, featuring a new series titled  Access 360° World Heritage that offers  an insider's look at some of the world's most astonishing natural and man-made wonders. Actor Dia Mirza, who is also an eco ambassador for Panasonic will take the viewers through the journey and the future of the Taj Mahal.

The year-long World Heritage Special series results from the collaboration between NGC - as a globally renowned and respected infotainment channel, and Panasonic - one aims world's No.1 green innovation company in the electronics industry.  Both organizations passionate about sustainable development, are highlighting the importance of environmental and heritage conservation to people all around the world.  The partnership also coincides with the 40th anniversary of the UNESCO World Heritage Convention, a landmark international treaty for cultural and natural heritage preservation.

 “The collaboration between the National Geographic Channel and Panasonic has led to intriguing programmes that take viewers on a journey to the world's most amazing places,” said Simeon Dawes, Senior Vice President of Advertising Sales and Partnerships at FOX International Channels. “Both organizations are passionate about conservation and this new series Access 360° World Heritage as part of the World Heritage Special will help to expose our viewers to the beauty that surrounds us, while highlighting the importance of preserving what we have.”

 “We at Panasonic have firmly placed 'Green Innovation' at the center of our corporate activities,” said Senju Kobayashi, Corporate Advertising Office, Groupwide Brand Communications Division, Panasonic Corporate.  “We are pleased to partner with the National Geographic Channel for World Heritage Series and continue our support of UNESCO, who this year is also celebrating the 40th anniversary of the UNESCO World Heritage Convention. We believe this partnership with NGC will help us in sharing Panasonic's vision for heritage protection and sustainable growth with the world.”

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