81% achievement is in Cable TV digitisation, and including DTH the level goes up to 87%Â
BestMediaInfo Bureau | Delhi | October 22, 2012
A recent review of the digitisation progress by the Ministry of Information & Broadcasting has shown that 81 per cent of Cable TV digitisation has already been achieved in the four metro cities of Delhi, Mumbai, Kolkata and Chennai. This goes up to 87 per cent if the progress made by DTH is also taken into account. DTH operators have informed that 27Â lakh boxes have been installed so far in the four metros.
MIB has launched a very aggressive publicity campaign in the electronic and print media to take awareness to the doorsteps of people. Print advertisements in local newspapers, SMS messages,Â spotsÂ on all TV and radio channels started by the ministry to inform people about the urgency to get set-top boxes as well as benefits of digitisation have generated a massive awareness. Stakeholders have also stepped up their efforts to ensure that the deadline of October 31, 2012, is met. As per the data provided by MSOs, currently about 45,000 STBs are being installed per day in the four metro cities.
An analysis of data and the progress review shows that Mumbai has already achieved nearly 100 per cent digitisation. In other three cities, as shown in the graph below, Kolkata has achieved 78 per cent digitisation in cable alone and with DTH the percentage has gone up to 81 per cent . In Delhi the digitisation level of cable TV is 74 per cent and with DTH it is 81 per cent . Chennai has reached 60 per cent cable digitisation level and with DTH it is 85 per cent .