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MAX goes all out to promote ‘Rowdy Rathore’

The blockbuster will have a double premiere on November 4 at 1pm and 9pm

BestMediaIfno Bureau | Delhi | October 31, 2012

MAX is carrying out a 360 degree marketing campaign to promote the premiere of the blockbuster film Rowdy Rathore, airing on the channel on 4th November 2012 at 1 PM & 9 PM.

The campaign for Rowdy Rathore includes promotional spots across television channels, radio promotions in Mumbai and Delhi, outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India. MAX is also creating a web game on their Facebook page to engage all Rowdy Rathore and Akshay Kumar fans.

And that’s not all! MAX has planned a consumer activation, on 3rd November at Nirmal Lifestyle Mall in Mulund, a prominent mall in Mumbai. Consumers will witness a striking act as ‘Vikalp Mehta’, an Akshay Kumar look alike presents himself in the Rowdy Rathore avatar and will be seen doing some dare-devil stunts, performing on popular music tracks from the movie and deliver some famous dialogues aka Rowdy style. It is going to be a sight to behold for the Khiladi fans and is sure to enchant and captivate all the onlookers.

Speaking on this engaging activation idea, Gaurav Seth, Senior Vice President, Marketing & Communications - MAX, said “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”

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