The show will be telecast every Friday and Saturday in the 9.30 PM slot. It will be dual cast on Bloomberg TV
BestMediaInfo Bureau | Delhi | October 11, 2012
Big CBS Prime, part of the Big CBS Networks, will premiere ‘India’s Prime Icon’ on October 12, 2012. The show, featuring 20 shortlisted names from among the most talked about and iconic personalities, will air every Friday and Saturday at 9:30 PM. The show will be dual cast on Big CBS Prime and Bloomberg.
‘India’s Prime Icon’ will chronicle the lives of some of India’s biggest names spanning various fields and professions and take viewers up-close and personal with the lives of these eminent personalities. The contenders include names like Amitabh Bachchan, Sachin Tendulkar, Shahrukh Khan, Lata Mangeshkar, AR Rahman, APJ Abdul Kalam, P Chidambaram, Saina Nehwal, Nitish Kumar, amongst others.
Also on the show to provide their expert views will be a panel of opinion leaders. They are adman, lyricist and screenwriter Prasoon Joshi, adman Suhel Seth and columnist Malvika Sangghvi. The trio will feature on the show as opinion leaders to help viewers select India’s Prime Icon.
Speaking of the show, Anand Chakravarthy, Business Head, Big CBS Networks, said, “India’s boasts of some of the most inspirational personalities who are considered role models to many. Apart from bringing India the best international content, Big CBS Prime has constantly been bringing quality home grown shows like India’s Prime Icon, India’s Sexiest Bachelor and more, which have resonated excellently with audiences. India’s Prime Icon is an innovative concept, which has not been explored in the past and has been designed to offer a unique opportunity for Indian viewers to connect with their favourite idols.”
Joshi made his debut as film lyricist with Rajkumar Santoshi's Lajja, and this soon led to other films like Rang De Basanti and Taare Zameen Par. His association with some of the biggest names from the Indian film industry will see him offering a plethora of information about our favourite icons. Adman, actor and lobbyist Suhel Seth is all that and much more. Outspoken and highly opinionated, his opinions are frank and honest and his upfront demeanor ensures an unbiased view. Malvika Sangghvi, a columnist for numerous Indian newspapers, was once described by The New York Times as ‘a chronicler for social mores’. She began her career in 1978 and went on to become a part of the founding team that launched one of Mumbai’s leading publications.