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Hathway goes all-out to educate consumers on digitisation

Marketing activities include advertising placements in mainstream print publications, outdoor advertising and also door-to-door campaigns

BestMediaInfo Bureau | Delhi | October 19, 2102

With the digitisation deadline in the four metros less than a fortnight away, Hathway is leaving no stone unturned to educate customers about the benefits of digitisation. It will enable consumers to watch a wider variety of TV channels in digital quality providing a better viewing experience. Digitisation will also allow consumers to pick their mix of channels based on the attractive digital value packages.

Hathway has undertaken multiple initiatives to make consumers aware that digitisation is affordable and will take TV viewing experience to the next level. Marketing activities including advertising placements in mainstream print publications across the country, outdoor advertising and even door-to-door campaigns are being conducted to educate consumers.

Television is obviously a direct medium to educate and Hathway has already created five infommercials that are running on Hathway’s local channels. Hathway understands the importance of social media in today’s world and is sending e-newsletters to its consumers to make them aware about the latest Digital Value Packages announced.

Hathway had recently announced its consumer-friendly Digital Value Packages for customers in Delhi and Mumbai.

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