Makes it to the Blackberry Featured apps, downloads increase 10-fold
BestMediaInfo Bureau | Delhi | October 16, 2012
Ditto TV, India's first OTT (Over-The-Top TV) distribution platform, from the digital arm of Zee Group, has made it to the elite list of Blackberry App World’s Featured Apps 5th October onwards. Ever since, the application has seen a tremendous uptake amongst users, resulting in a 10-fold increase in downloads. With this, Ditto TV has crossed the 400,000 download mark, thus building a loyal customer base across India, and the global markets.
Vishal Malhotra, Business Head- New Media, Zee Entertainment Enterprises Ltd., commented on this development, “We’re thrilled with the response that Ditto TV has received among Blackberry users, as well as users across other devices and platforms. Over the last few months, we’ve been consistently growing our subscriber base, and have introduced new features like Cash on Delivery, as well as strengthened our content partnerships. Content consumption is going through a tectonic shift and Ditto TV was launched to herald this change – it’s indeed heartening to see our efforts fructify, and we’re very proud of our success so far.”
Launched in February 2012, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, ZEE, BIG CBS Love and BIG CBS Prime. Today, Ditto TV offers 30 channels, with plans to increase this to 50 channels very soon.
Ditto TV, as an application, is available on leading application stores viz. Apple App Store, Android Google play store, & BlackBerry Appworld and Intel AppUp. For Windows and MAC PCs the same can be downloaded from www.dittotv.com.