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Dish TV offers basic channel package free of cost for life

In a move that may unleash fierce competition in the first phase of digitisation, Dish TV’s basic package comprises 70 channels

BestMediaInfo Bureau | Delhi | October 11, 2012

DTH service provider Dish TV yesterday announced a game changing initiative for viewers in the four metros which fall under the digitization schedule. Under the offer, these customers will be eligible to receive a basic channel tier comprising 70 channels free of cost for life. This compares very favourably with the TRAI recommendation and the fact that all cable multi-system operators (MSOs) are providing the basic tier at Rs 100 per month.

Viewers availing this offer will have to remain active by subscribing to a regular package at least twice during a year. Consumers in the four metros are apprehensive about moving to the digital environment where TV signals will get disconnected on depletion of account balance.

RC Venkateish, CEO, Dish TV, said, “This is a never before kind of facility for all those valued subscribers who will choose our services during digitisation. This is a highly differentiated and extremely consumer friendly move. Consumers in the four metros are apprehensive about this sudden switch-off of their TV viewing. This will translate into huge competitive advantage for Dish TV as none of the other competitors both from cable as well as DTH offer this facility. Moreover, cable operators have already announced a Rs 100 monthly charge for the basic tier, which will be provided free of cost by Dish TV.”

Salil Kapoor, COO, Dish TV, said, “TV viewing is ubiquitous and most affordable means of entertainment in this country.  For the subscribers, ‘switch off’ of the services or their TV going blank suddenly cuts of their information and entertainment lifeline. Dish TV is now ensuring that this lifeline never gets cuts for their subscribers. Our endeavor of never ending commitment to our consumers to provide highly differentiated and competitive advantage over cable and other DTH players makes us the platform of choice.”

Dish TV has provided various innovative products and offerings for better DTH experience for its consumers. It has tied up with various government bodies to provide easy recharge options to the consumer which is again a first in the industry. Dish TV’s ‘Go Digital’ with Lifetime free TV will enable consumers to digitise without any fear.

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