The number of entries drops from last year’s 800 to 600 entries this time from 14 countries
BestMediaInfo Bureau | Delhi | October 8, 2012
With just over four weeks to go for the Digital Asia Festival 2012 kick-off on Novemebr 7, the organisers have announced that over 600 entries from 14 countries have been received. This is a decline from the tally of more than 800 entries from 16 countries that were submitted in 2011.
Preliminary judging has commenced ahead of the festival with 25 jurors, 12 of whom will head for the final stage at the Grand Millennium Hotel in Beijing to judge Media and Sector entries into categories which include Mobile, Viral Advertising, Media Innovation, Best Use of Social Media, Gaming, Online PR, Travel/Entertainment and Leisure, Financial Services and Corporate Information. The judging criteria will be based on Strategy, Creativity and Innovation, Execution and Results.
The jury will be led by Matias Palm-Jensen, European Chief Innovation Officer, McCann Erickson. Making up this year’s jury are:
Preliminary and Final stage judging in Beijing: Amy Chen, Director of Digital Marketing, Coca-Cola, China Benjamin Condit, Digital Partner, Mindshare, China Manny Fernando, President, Megamobile, The Philippines Andrew Knott, Vice-President Digital, McDonald’s APMEA, Singapore Matthew Lumb, Brand Building Integrated Communication, Asia, P&G, Asia Ryuji Mitsuishi Banderas, Director of Digital Strategy, Beacon/Leo Burnett Tokyo, Japan Rudi Ramin, Platform Lead Asia, Kraft Foods Asia Pacific Patrick Rona, President of Tribal DDB APAC and Chief Digital Officer of DDB Group Asia Pacific, DDB, Asia Pacific Sandipan Roy, Regional Strategy Director, Isobar Asia Pacific, China Lee Smith, Chief Executive Officer Platforms and President, Annalect, Omnicom Media Group APAC, Singapore Susana Tsui, Vice-President, OgilvyOne Worldwide, Asia, Hong Kong
Commenting on the appointment of this year's jurors, Myriam Coupard, Festival Director of Digital Asia Festival, said, "The digital communications field is one that is fast-paced and working across multiple platforms from social media to mobile. The 2012 jury is an incredibly strong collective of experts from this area who have the expertise to identify those entries that are forward-thinking, ground-breaking and worthy of winning a Digital Asia Award."
The two-day festival, taking place on November 7 and 8, will conclude with the Awards Ceremony.