The international format, owned by Procter & Gamble (P&G) Entertainment, comes to India
BestMediaInfo Bureau | Delhi | October 19, 2012
Colors ¬†has announced the launch of the internationally acclaimed talent honors ‚Äď Pantene presents People‚Äôs Choice Awards (PCA). Popular Indian actress with an International voice, Priyanka Chopra unveiled the most coveted People‚Äôs Choice Awards trophy. Through its exclusive license distribution partner Mark Burnett‚Äôs One Three Media, the People‚Äôs Choice Awards franchise owner, Procter & Gamble (P&G) Entertainment has licensed the show format to Bulldog Media & Entertainment. India is now set to make history as the first country outside of the US to have its own version of the popular entertainment extravaganza.
The People‚Äôs Choice Awards will be a celebration of the various shades of entertainment, honoring exceptional talent across Bollywood, Music, Television and Sports. The glittering evening will see performances by the celebrity brigade - Madhuri Dixit, newlyweds Saif-Kareena, Priyanka Chopra, Sonu Nigam, Parineeti Chopra, Ram Kapoor and Sakshi Tanwar amongst others making PCA the biggest star studded show ever. The ever charming Ayushmann Khurana will take on as the host for the awards and will be seen cracking-up the audiences with his comic style.
Commenting on the launch of People‚Äôs Choice Awards in India, Raj Nayak, CEO, Colors¬†said, ‚ÄúThe Indian television space has witnessed multiple international entertainment formats. However, Colors goes one step forward as we, for the first-time-ever, present an international awards format that‚Äôs based on public voting entirely honoring top entertainers across categories like movies, music, television and sports. The awards are completely democratic, uniting all mediums of entertainment on one common platform.‚ÄĚ
He further added, ‚ÄúWe are delighted to partner with Pantene and Bulldog Media to bring the internationally acclaimed People‚Äôs Choice Awards to India.‚ÄĚ
Deepa Vaidyanathan, Head - Brand Communications, P&G, said, ‚ÄúWe have been associated & own the People‚Äôs Choice Awards for close to four decades and are excited to now bring it to India. Our no: 1 priority is to delight our consumer by offering her varied experiences where we can not only serve her but also listen to her. The People‚Äôs Choice Awards globally & now in India offers us that opportunity to hear about our consumer‚Äôs choices & reward her in return by giving her an opportunity to shine with the stars. Our consumers in North America have had a chance to star with Johnny Depp, Jennifer Aniston & Katy Perry¬† & we are certain that India will give them an equally if not better shot at fame!‚ÄĚ
Akash Sharma, Co-Founder & Managing Director at Bulldog Media & Entertainment said, ‚ÄúWe are immensely excited to bring the People‚Äôs Choice Awards, one of America‚Äôs most successful award show franchises to India. Specially adapted for the Indian audience, the People‚Äôs Choice Awards will have sports as a genre for the first time in addition to music, television and movies.¬† In the U.S., the fans cast over 230 million votes last year across PeoplesChoice.Com and social media.¬† In India, the People‚Äôs Choice Awards will now be one of the major awards shows truly driven by public voting - making them completely of the people, by the people and for the people.‚ÄĚ
Talking about her association with People‚Äôs Choice Awards,¬†Priyanka Chopra said,¬†‚ÄúI am excited to be introducing People‚Äôs Choice Awards.¬† An awards ceremony of international repute, the People‚Äôs Choice Awards are extra special because it is decided by the audience, whose love and support have made us all who we are.‚ÄĚ
She further added, ‚ÄúI love performing live and I‚Äôm looking forward to creating a special performance for the PCA.‚ÄĚ
Ormax Media are the knowledge partners for People's Choice Awards 2012. The nominees were selected based on consumer research data collected by Ormax Media over the last year, through their syndicated products Cinematix (films), Showbuzz & Characters India Loves (television) and Heartbeats (music).
The annual People's Choice Awards gives fans a chance to honour their favorite entertainers across 29 categories through a public voting process. Voting lines are open till 21st of October, 2012. Log on to www.peopleschoiceindia.com for further details.