Carat wins media mandate of Blossom Kochhar Group

As media AoR, the agency will handle both media buying and planning

BestMediaInfo Bureau | Delhi | October 9, 2012

Blossom Kochhar Group of Companies, category leader in aromatherapy-based cosmetics and oils, has assigned its comprehensive media planning and buying duties to Carat Media.

Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies, confirming the development, said, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We will try to ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”

Vidhu Sagar, Executive VP, Carat Media, commented, “Carat is extremely proud to be chosen by Blossom Kochhar Group as their media partner. We will provide media communication management holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We will endeavour to do this with the help of all pertinent media platforms – including print, digital, OOH as well as activation, as applicable.”

Blossom Kochhar Beauty Products was established in 1992 to manufacture and market aromatherapy oils and cosmetics under the brand name 'Blossom Kochhar Aroma Magic'. Aroma Magic products are manufactured in the company's state-of-the art factories in Uttarakhand and Himachal Pradesh.

Info@BestMediaInfo.com

Info@BestMediaInfo.com