bindass showcases Reebok Open Circuit with Lewis Hamilton

The exclusive chat with the Youngest World Racing Champion will be telecast on Nov. 2 at 7.30 pm 

October 31, 2012:

This racing season, bindass gives you a chance to know the sportsman par excellence, youth icon and Reebok ambassador, Lewis Hamilton up close and personal.  With a promise to take the country by a storm, Lewis Hamilton will be making an exclusive appearance in a tête-à-tête to be hosted by Bollywood's latest beauty Huma Qureshi. As India' leading 360 degree youth Entertainment Brand; bindass has consistently associated with the best of International talent, while offering a unique blend of programming. The Reebok open circuit with Lewis Hamilton is another feather in the cap!                                                                                           

Commenting on this association, Nikhil Gandhi, Executive Director, Youth Channels - Media networks Disney UTV, says “Whether its music or sports, we constantly churn out the best offering for the Indian youth. With this association, we wanted to give our audiences a slice of what the motor racing euphoria is all about. Apart from music the youth in India have a strong connect with sports like motor racing, especially since the opening up of Buddh International Circuit in Noida. We took this initiative to partner with Reebok and their ambassador Lewis Hamilton to build synergy with the sport this property only re-enforces our positioning of Restless.”

This interview will give a chance to motorsports lovers in India to know the youngest ever world champion. The hour long chat will give you a peak into Lewis Hamilton's life, be it his fitness regime, his recommended training gear and his passions amongst other things.

Commenting on this initiative, Steve McPhereson, Brand Director, Reebok India says, “Lewis is Reebok's global brand ambassador and it is a privilege for us to have him in India and give his fans an opportunity to get to know him better. Lewis is a youth icon and what better platform than a youth channel like bindaas for him to showcase CrossFit - a revolutionary cross training fitness regimen in his Reebok Zigtechs and inspire the youth of India to take up fitness in their everyday lives. As a brand we committed to making people Fit for Life and Lewis embodies that very spirit. With fitness consciousness on a meteoric rise and motor racing fast becoming GenNext's favourite sport in India we are sure to bring him back soon and inspire his with fans a slice of his life & his fitness philosophy each time”.

To be telecast on November 2 at 7.30 pm, with this interview bindass celebrates the energy of motorsports and spirit of youth who are thrilled to see this sport grow in India. Apart from bindass, the show will also be telecast on UTV Stars, India's official channel of Bollywood on November 3 at 9:00pm.

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