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BIG FM launches ‘Diwali Manao Remix Banao’

Invites listeners to create a Diwali Mix of BIG FM’s signature tune

BestMediaInfo Bureau | Delhi | October 11, 2012

92.7 BIG FM has partnered with Talenthouse India for a creative initiative to reinvent its signature tune SunoSunao Life Banao tailored for the Diwali festivities. With submissions starting 1st October, 2012, entries are open until 31st October, 2011, to remix the existing BIG FM signature tune into a catchy, festive sequence, the best and most appropriate of which will be adopted by the radio station as its Diwali special jingle. The winner will be announced in the 1st week of November.

This creative invite is open to all 92.7 BIG FM listeners, talented lyricists, music producers, sound engineers, independent artists and composers. The winning entry will get awhooping prize money of Rs. 1,00,000, along with pan India recognition the 92.7 BIG FM network. The runner up stands to get publicity on the network.

Manav Dhanda, CEO, Network Programming Head, 92.7 BIG FM said, “It has always been our endeavor to engage with audiences at multiple touch-points. Through this initiative, we bring listeners closer to their favorite radio station as they create the sound of the Station. Working with Talenthouse India promises to be exciting, as creative crowdsourcing opens up a whole new world of talent. We look forward to some creative renditions of our signature tune to create a fun festive feel.”

Arun Mehra, CEO, Talenthouse India said, “Crowdsourcing gives brands the ability to tap into a large pool of talent, showcasing the most creative minds out there. Offering multiple choices to brands, Talenthousesources authentic and creative work which stands out. We are pleased to associate with 92.7 BIG FM to reinvent their signature tune with a Diwali flavor and urge all creative minds to put their best foot forward to create a new sound in a new style.”

A pre-decided jury will go through all the submissions, keeping in mind the terms and conditions of the Creative Invite which are posted onwww.talenthouse.com. All entries need to be made adhering to guidelines as identified on www.talenthouse.com.


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