In CSR initiative, plans 21-city drive to create awareness about hazards of unsafe driving
BestMediaInfo Bureau | Delhi | October 5, 2012
Even as drunken driving continues to be a major contributing factor for road accidents in India, the World Health Organization has predicted that road accidents will become India's third biggest killer by 2020. Keeping in mind facts such as these, 92.7 Big FM and Total Oil India have announced the launch of âTotal Quartz Safety Monthâ, a unique campaign spread across 21 cities to promote safe driving habits.
The Total Quartz Safety Month campaign has been designed to be led by Big FM RJs advocating and initiating change required in the mindset of people regarding road safety rules and garnering their support. The campaign has been meticulously unfold in four distinct phases: Phase I â Safe Driving; Phase II â Donât Talk While Driving; Phase III â Donât Drink and Drive; Phase IV â will see the culmination of the campaign through the âTotal Quartz Safety Runâ which will see the participation of the local populace in each of the cities.
The campaign will see programming tailored to create audiences on Big FM ranging from traffic authorities, legal experts, people who have been affected by drunken driving accidents to avoid getting into a situation and statistics related to accidents and more.
On launching the Total Quartz Safety Month, a Big FM spokesperson said, âThe Total Quartz Safety Month is a unique initiative that aims at encouraging Indians to take a pledge to drive safely. With the campaign culminating into the Total Quartz Safety Run, we are inviting 92.7 Big FM listeners to actively show their support towards a cause that has taken thousands of lives already this year. We are sure that our commitment towards this cause along with Total Lubricantsâ support will work collectively towards the welfare of the community at large.â
Speaking about their association with Big FM to announce the Total Quartz Safety Month, B Vijay Kumar, Chairman and Managing Director, Total Oil India, said, âTotal considers people safety and health protection as of paramount importance while carrying out its business activities in complex and diverse environments. Total, through a coordinated and coherent approach, is committed to improve the safety standards of individual and communities. The Total Quartz Safety Run is an important programme designed to promote safe driving habits thereby reducing accidents and saving precious lives.â